Proraso Sensitive Skin Aftershave Balm

The Proraso Brand Story: Innovating Professional Shaving Products for Generations

Founded in 1908 by Ludovico Martelli, Proraso has been innovating professional, highest-quality products in the shaving world for generations, and has evolved to become a staple of Italian culture. From the first Pre-Shave cream in 1948 to the present day, the Martelli family principles have remained true: to create professional, quality products that deliver a pleasurable and impeccable shave, in the barbershop and at home.

Proraso After Shave Balm, Sensitive Skin: Soothing and Revitalizing Formula

Proraso's After Shave Balm, Sensitive Skin formula provides immediate relief after shaving, completing the shaving ritual. Formulated without alcohol, it combines the benefits of a balm, which refreshes and revitalizes the skin, with a soothing, yet lightweight cream. Its formula, ideal for sensitive skin, is enriched with Oatmeal Extract and Green Tea for an emollient and soothing effect. It's the ideal way to calm redness or irritation caused by shaving.

How to Use: Massage gently onto your face after shaving to facilitate absorption.

Barber's Choice Since 1948 No Parabens, No Silicones No Mineral Oil, No SLS No Artificial Colors No Ingredients of Animal Origin Over 95% Natural Made in Italy

10 Tips for the Perfect Shave

1. Morning is the best time to shave: Your skin is at its softest and most relaxed just after you wake up, allowing the razor to glide easier.

2. Always use a Proraso Pre-Shave Cream: It softens and straightens the hairs, making it easier to apply the shaving cream and pre-conditioning the skin.

3. Wrap your face in a warm, wet towel: Just like traditional barbers do. Alternatively, shave after your morning shower when the skin is soft and hydrated.

4. The best lather comes from a brush and shaving cream or soap: Applying shaving cream or soap with a brush increases the volume of your beard hair and allows for a closer shave. Wet the brush and apply the cream in fast, repeated circular motions to coat the bristles well.

5. Use a delicate, but firm stroke while shaving: Don't put too much pressure on the razor and follow the lines of your face, always keeping the skin pulled tight.

6. Keep your razor clean: Rinse the blade with hot water at least once every two swipes to remove residue from past shaves, which can reduce the blades' effectiveness and increase the risk of damaging your skin. Change your razor often.

7. One pass just doesn't cut it: Lather your face a second time and repeat the shave for the perfect result.

8. Don't neglect your post-shave routine: Rinse your face well and repeatedly to remove any residue, and always use Proraso After Shave Balm or Lotion to disinfect, restore, and soften your skin.

9. Take care of your skin: Especially if you don't shave every day or have problems with ingrown hair, apply a face cream daily.

10. Have a question? Ask the experts: Post your question in the Customer Questions section below, and one of our pros will be happy to answer.

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